A family friend has recently started his own marketing agency dealing specifically with on line marketing. He started off as a website designer and I assume that his company still provides that service. I think it is great that he is moving with the times and identifying the need for digital marketing. He started off just working on his own from home and now he has some premises with about 5 employees which is fantastic. I think it is great to see his small company, not only growing but changing. I know that with my business, the key to my success was changing my focus in order to meet the changing demand of my customers and at this tricky financial time, I am actually making more profit now than I ever have. I am thrilled and am working hard to keep ahead of the market and therefore keeping the money coming in and my profits up. I think one mistake businesses make is to see themselves as a failure if they need to change their focus, rather than seeing it as a change to meet changing demand. I think this is probably why lots of new businesses fail, they want to succeed at what they first started up doing and that is just not possible but they think they will be a failure if they do not.